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FAQ about UX & UI

On this page we answer the FAQ about UX and UI design. In doing so, we briefly and concisely explain the most important questions that we are frequently asked. Of course, always with a link to more in-depth articles.

In doing so, we clarify how a positive UX comes about, why it is so important and how to find out the true user needs. Also, which method is the right choice for your user research is part of our FAQ.

Frequently Asked Questions about UX & UI

How does a positive UX come about?

Through targeted satisfaction of needs. This requires psychological product design. The short version: You have to get to know the needs of your users through user research and achieve their satisfaction through clever product design. In addition, good usability and ergonomics are independent foundations on which a positive UX is possible.

You can find out how to find out the needs of your own users and satisfy them in a targeted manner in our “Great Needs Series”.

How do I find out the user needs?

The basis: You need to have gotten to know your users and their environment in a context of use analysis. This is usually done through a mixture of field observation and interview. Here you gain the first rudimentary requirements and needs of the users. Then you iteratively test solution approaches with your users, refining your understanding of user needs in each iteration.

You can find out exactly how this continues and how you do it all in detail in our article “From UX Testing to User Interface Design”.

What role does UX play for your own product?

We like to use the “tree metaphor” here. Ergonomics forms the roots of the tree here. Ergonomics ensures that the product can be used without causing damage in the long term. Usability forms the trunk. A product can only be used effectively and efficiently if its usability is good. If roots and trunk are intact, the tree crown can blossom. You’ve already guessed: the crown is the user experience, i.e. the enthusiasm of the user during use. Read our Linkedin article on the “tree metaphor”.

One product, different users - now what?

For this case, you have two basic options.

Do your user groups have very similar tasks? Then you can design a user interface that maps the core tasks and is customizable for the individual user groups and their needs. For example, through switchable surfaces or features.


If your user groups have different tasks, then you need to design multiple user interfaces, each tailored to the user group. For example, this could be a product with multiple user interfaces, such as the CONiQ industrial scale from Schenck Process.

For a more detailed answer to the above question, see our article “User Interface Design: One Product, Multiple Users – Now What?”.

How do I choose a method for my user research?

It is important that you get a basic understanding of what results the respective user research method achieves. It often makes sense to choose a mix of methods.

Our method-assistant helps you to make a preliminary selection for your specific situation and to build up an initial basic understanding of the respective method and its mode of action.

What others say about our work

Our references

What do our clients say about our joint cooperation and what measurable results have we achieved in our projects? Find out in our references.

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Contact us

Do you have any further questions? You are welcome to contact us via the contact form. We will be happy to discuss your specific case in a personal meeting. We are looking forward to meeting you!