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Focus group – What is it?

Author: Minh Nguyen

Reading time:

Sep 2023
The focus group is something like the eierlegende Wollmilchsau among the qualitative usability methods. Most books, texts, or websites only give a rough description of how a focus group works.
Often so briefly that it is difficult to imagine what really happens during a focus group.
This is mainly due to the fact that focus groups are very flexible in their use and can be used for pretty much all concerns that lie between an interview and a small product test. What all focus groups have in common, however, is that they are usually a form of moderated group discussion in which between 5 and 9 people discuss a given topic.

How does a focus group work?

Guiding questions can be used, as well as smaller design and evaluation tasks. The identification of core functions can also be carried out in the context of a focus group.
To ensure that the group discussion does not get out of hand, each focus group is accompanied by a moderator who steers the direction of the discussion and summarizes results.
He is supported by an assistant who takes notes, helps clarify questions in group work and documents results.

The focus group answers these questions

  • How do users like the visual design of my interface?
  • Which features do my users really need?
  • What change requests do my clients have?
  • Does the user want to use my product?


How does a focus group work with us?

Let us find out together whether a focus group is the right method for your issue and how a collaboration works in detail. You can find our contact details here.


Not the right method for your question?

In our method assistant we have compiled the most important methods for the most typical questions. Try out the method assistant and find exactly the right method for your question: Click here for the method assistant.

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