The first contact with a product and the ease of commissioning play a major role in the user’s evaluation of the product.
How does an unboxing test work?
In these tests, the user is introduced to a short scenario (e.g..: Imagine that your smartphone broke last week during a heavy rain shower.
After your attempts to repair it failed, you have just purchased a new smartphone in an electronics store. The smartphone is now lying in its packaging here on this table. Please unpack it and set up the smartphone).
Following the introduction, the user is observed unpacking and setting up. This can be done either directly (the observer is sitting in the same room) or indirectly (the observer leaves the room and follows what is happening via video). In both cases, it is imperative that the user is given the chance to use the product as they normally would. Interaction or even assistance from the observer and user must therefore be ruled out.
The unboxing test answers these questions
- How do users like the visual design of my interface?
- How does the user experience the first contact with my product?
- Where do problems (e.g. errors, waiting times, getting “lost”) occur when using my product?
- How do users rate different variants of my product or my product compared to a competitor’s product?
How does an unboxing test work for us?
Let us find out together whether an unboxing test is the right method for your question and how a cooperation works in detail. You can find our contact details here.
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