The valence method is used to better understand the user’s subjective evaluation of the user interface.
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The user is given the opportunity to interact with a product for between 6 and 8 minutes.
How does a valence method work?
The user interacts with a product and presses a button if an emotion was triggered by the design. He is then asked about the individual situations
The valence method answers these questions
- How do users like the visual design of my interface
- ?Is there anything about my product that annoys or excites my users
- Which areas of my design catch the user’s eye (directly)?
- How does the user experience the first contact with my product?
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