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In some cases, the optimization of products is not just about the question: Is this good? But also the question: What is better?
How does an A/B test work?
The user is confronted with at least 2 different variants of a product in a laboratory test and is expected to solve various tasks with it.
The A/B test answers these questions:
- Where should I arrange elements (e.g. buttons, menu, menu sub-items) in my interface?
- How do users like the visual design of my interface?
- Where do problems (e.g. errors, waiting times, getting “lost”) occur when using my product?
- How do users rate different variants of my product or my product compared to a competitor’s product?
How does an A/B test work for us?
Let us find out together whether an A/B test is the right method for your question and how cooperation works in detail. You can find our contact details here.
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